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Originally, animators would record themselves in the process of creating such animations. Whiteboard animation is a process where a story or a storyboard with pictures gets drawn on a whiteboard or something that looks like a whiteboard (hence the name).

So, what is a whiteboard animation exactly? The answer is simple: whiteboard animation. How do we get a message across while still benefiting from the popular video style? Think about it: out of 70 best explainer videos collected by HubSpot, Video Brewery, Demo Duck and Switch Video, 50 are animated. Now almost everyone uses animation to promote their business, and it is becoming more difficult to stand out from the crowd of animated explainer videos, presentations and demos. However, it seems animated videos used to be a novelty several years ago.

Studies after studies show that animation is a great way to attract viewers, capture their attention and get the message across. Animated videos have become extremely popular among marketers and small business owners.